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Ronen Chen proposes a Minimalist and sophisticated label inspired by his love for architecture. The Ronen Chen app features include • First access to sales, promotions, new styles and more • Exclusive mobile-only deals and discounts • Ability to shop, and share your finds with your friend • A checkout design that's simple and pretty!

Ronen Chen fills a gap in the market in the mid-price range for excellent quality designer fashion for women. His customer is the same woman all over the world, looking for comfort, style, and understated individuality.

Indeed, one of the most common phrases that Ronen hears from his customers when visiting the stores is that the clothes were designed with them in mind. As if the style in question was designed specifically for that woman’s shape and needs.

and lets you sail through! His clothes are clean and understated, while being fashionable and wearable. Ronen tends to work with monochrome and neutral colors with geometrical patterns and shapes, complementing a woman’s shape and style. When designing fashion for women, Ronen doesn’t start by sketching on paper, he drapes fabric over a mannequin in his studio and lets the fabric lead him.

The clothes emerge organically and when the design is ready, it’s worn by one of his studio employees to ensure that the style is comfortable, as well as stylish and flattering.

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